Sram Red eTap Electronic Road Upgrade Set

£1,188.00
SKU
SMER8119000
At SRAM, we know that if a technological advancement clutters the experience, it shouldn’t be called an advancement. Because it’s a bicycle. It’s supposed to be simple. To make something elegant to the point where it removes what’s in the way... that’s advancement. That is the standard we held ourselves to while developing our first electronic shifting system; SRAM RED® eTap. SRAM RED® eTap features race-car-inspired paddle shift logic that virtually eliminates mistaking upshifts for downshifts, while keeping shifting precise, fast, and easy. It’s a logic that is simplified for speed: right lever makes it harder, left lever makes it easier, both levers to change the front ring. Our revised ErgoFit™ controls seamlessly connect rider and machine with Reach Adjust™ to fit any hand. You’ll shift more, with less effort and spend less time doing it. Carbon ErgoBlade™ levers and large SRAM eTap paddles provide positive controls for rider input. Wireless connection via AIREA™ network for fast and clean installation Revised ErgoBlade levers provide confident control eTap logic and positive feedback paddles eliminate shifting mistakes Get your hands on SRAM's first wireless electronic groupset. We have limited stocks in store - ready to Click&Collect or have it fitted to your bike by our mechanics. You get: Shifters Rear Derailleur and battery Front Derailleur and battery Charger and cord USB Stick Quick Start Guide FREE FITTING & FREE BAR TAPE with upgrade set Note: SRAM chainset required to qualify for manufacturers' warranty.

Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying than achieving the ultimate ride. And the best part is we just keep making it better.

This is what SRAM is all about. Sure, a casual rider will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it's the riders who live and breathe bicycles who love us most because bicycles are what we love, too. In fact, they're our only love.

Narrow minded yet forward thinking.

Bike components are all we do - which is why we do them so mind-bendingly well. SRAM, LLC began with the goal of creating the absolute best shifting system and changed the cycling world forever with the introduction of Grip Shift. To support the innovation, we invested in Sachs Bicycle Company and built a state of the art manufacturing facility in Schweinfurt Germany. We had the vision and desire to expand our presence in the industry so we found the best suspension company, RockShox, joined forces with them, creating huge excitement in the global cycling community. Not content to stop there, we knew expanding our line with the best brakes, bottom brackets and cranksets would fine-tune the ride even more. So we teamed up with Avid and Truvativ.

Now that we have achieved total drive train nirvana, we will continue to seek and deploy technological and engineering advancements, as we compulsively refine and redefine the pinnacle of the ultimate ride.

More Information
UPC 710845781049
Brand SRAM
Discipline No
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